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The Masterclass of House of Yas · Enrollment open

The Art
of Fashion

A Yas Gonzalez Method

For the first time, the discipline of a Miami couture house is open to students. Across sixteen lessons, Yas Gonzalez carries a garment, and a career, from the first spark of inspiration through fabric, silhouette and the fitting room, onward to the runway, the press and the buyers who decide whether a vision reaches its public.

Become a founding member Begin monthly · $49.99

Secure checkout through Hotmart · 7-day guarantee · Study on any device

An evening gown in black silk taffeta by House of Yas, photographed in motion
House of Yas · Atelier Miami

The work of Yas Gonzalez has appeared in

The Method

Fashion taught as a discipline of the atelier.

Every garment begins as a conviction. The method is the passage by which that conviction becomes cloth, and then a house.

The Art of Fashion sets down the method Yas Gonzalez has practised at House of Yas since 2010: the way an idea is researched, drawn, built, fitted, staged and finally carried into the world under a designer’s own name.

Each lesson treats one territory of the craft with the rigour of a studio session and the candour of a designer who has made every one of these decisions herself. The first part of the course forms the eye and the hand: inspiration, the mood board, colour and the physics of fabric, the passage from sketch to silhouette, the choreography of the fitting room. The second part turns outward, toward the story a label tells, the theatre of the show, the responsibility of the designer as citizen, and the portfolio, the pitch, the press and the market.

The method is drawn from the same pages as the university textbook of the same name, so that the student who watches, reads and practises moves through one coherent education.

A painted couture gown with a sculpted ruffled back, photographed in a museum gallery
An ivory pleated gown with an embroidered plunging bodice
An off-shoulder printed column gown beside a marble sculpture
A full printed ball skirt with a white silk blouse

Inside every lesson

A complete studio session, every week.

I

The video lesson

Yas teaches each territory of the craft as she practises it, with the history, case studies and decisions that shaped her own house.

II

The workshop

A practical exercise drawn from the ateliers of House of Yas, designed to turn the lesson into work on the table.

III

Reflection questions

Questions that sharpen the designer’s point of view and give each collection a reason to exist.

IV

The assignment

A defined piece of work that builds, lesson by lesson, into a portfolio with authority.

V

Live with Yas

Monthly live sessions in which students work through their assignments with Yas and receive her answers directly.

VI

Certificate

A digital certificate of completion issued through Hotmart when the course is finished.

The Curriculum

Sixteen lessons, in two parts.

Part I · The Craft and the Creative Method

Lessons 1–12
  1. 01

    Introduction · The Soul of Fashion

    Clothing as a language with its own grammar of silhouette, proportion, fabric and colour, and the designer as its author.

  2. 02

    Sources of Inspiration

    The wells from which a designer draws, and the discipline of gathering memory, place, art and heritage into research a collection can stand upon.

  3. 03

    Mood Boards That Move People

    The mood board as manifesto, composed to carry an emotion to collaborators, clients and audiences alike.

  4. 04

    Color, Texture and Fabric Physics

    How colour, hand and drape govern what a design can become, and how to read a textile before the first cut.

  5. 05

    From Sketch to Silhouette

    The passage from drawing to three-dimensional form, and the decisions that give a silhouette its authority.

  6. 06

    Textiles as Medium · Luxury and Sustainability

    Fabric understood as an artistic medium, and the choices through which luxury and responsibility coexist.

  7. 07

    The Fitting Room · Form, Movement, Emotion

    The fitting as choreography, where construction meets the living body and a garment learns how to move.

  8. 08

    Inside the House of Yas Workflow

    The working rhythm of a Miami couture house, from the first brief to the finished piece, set down step by step.

  9. 09

    The Story-Driven Label

    How a coherent narrative turns a sequence of collections into a recognisable house with a voice of its own.

  10. 10

    The Show · Casting, Music, Scenography

    The runway as total theatre, and the casting, sound and staging that give a collection its first public life.

  11. 11

    Purpose, Inclusion and Sensory-Smart Design

    Designing for every body and every sensibility, including the sensory considerations that make clothing truly wearable.

  12. 12

    The Designer as Citizen

    The civic responsibilities of the designer toward community, culture and the next generation of makers.

Part II · The Professional Practice

Lessons 13–16
  1. 13

    The Portfolio · Your Creative Identity on Paper

    Composing a portfolio that states, with precision, who you are as a designer and what only you can offer.

  2. 14

    The Pitch · Presenting Your Vision to the World

    Presenting a vision to clients, partners and institutions with clarity, conviction and command of the room.

  3. 15

    Press, Public Presence and the Art of Being Seen

    Building a public presence with intention, from editorial relationships to the discipline of being seen well.

  4. 16

    Agents, Buyers and the Business of Getting Your Work into the World

    The commercial architecture behind a label: agents, buyers and multichannel distribution.

A white column gown with a jewelled embroidered bodice
A House of Yas embroidered suit photographed on a street in Havana
A printed couture ball gown photographed in motion
An embroidered House of Yas suit at the Atelier La Habana
Yas Gonzalez in her atelier beside a couture gown on a dress form

The Author

Yas Gonzalez

Founder and Creative Director, House of Yas

Yas Gonzalez is a Cuban-American couturier and the founder of House of Yas, the Miami luxury house she established in 2010, which today works across haute couture, editorial fashion and digital commerce.

The Art of Fashion gathers what her studio has learned into a method that can be taught, practised and carried forward by a new generation of designers.

  • Trained at Parsons, The New School, and Miami International University of Art & Design
  • Journalism and Communications, Florida International University
  • Board member, Fashion Group International, South Florida
  • Founder, Personal Brand Academy and The Yas Gonzalez Foundation

Enrollment

Choose your edition of the method.

Founding members who enroll in the Complete Edition before Sunday, October 18, at 11:59 PM ET receive it at $200 and their first month of The Art of Fashion Community at no cost.

The Course · Monthly

Monthly Plan

One lesson each week
$49.99/ month

A new lesson is released every week while the subscription remains active.

  • Weekly video lesson
  • Workshop, reflection questions and assignment
  • Monthly live sessions with Yas
  • Cancel at any time
Enroll · Monthly
Founding members · until Sunday

Complete Edition

The full method, permanently yours
$200$250

One payment. Code FOUNDINGMEMBER applied automatically at checkout.

  • Every lesson of the course, with lifetime access
  • The workbook volumes of the series
  • Monthly live sessions with Yas
  • First month of The Art of Fashion Community included
  • Certificate of completion
Become a founding member

Offer closes in

The Book

The eBook

The complete text, English edition
$49.99

Delivered instantly as a PDF to your email and Hotmart library.

  • Sixteen chapters in two parts
  • Del Corazón notes from Yas
  • Worksheets, glossary and readings
  • Read on any device
Buy the eBook

Read about the book

7-day guaranteeSecure checkout by HotmartStudy on any device

For whom

Written for the designer in formation.

Students of design

Students who want the working method of a couture house beside their academic training.

Emerging designers

Designers preparing a first collection, a portfolio or the launch of a label under their own name.

Creative professionals

Stylists, illustrators, creators and devoted lovers of fashion who want to understand the craft from the inside.

Questions

Before you enroll.

How do I access the course?

Immediately after purchase, Hotmart sends your access instructions by email. The lessons live in your Hotmart members area and play on any computer, tablet or phone.

What is the difference between the Monthly Plan and the Complete Edition?

The Monthly Plan releases one new lesson every week for as long as the subscription remains active. The Complete Edition is a single payment that gives you every lesson and the workbook volumes permanently, together with the first month of The Art of Fashion Community during the founding period.

How do I receive the founding-member price?

Every Complete Edition button on this page applies the code FOUNDINGMEMBER automatically. You may also enter the code at checkout. The price is honoured until Sunday, October 18, 2026, at 11:59 PM Eastern Time.

Do I need experience in fashion design?

The course begins with the foundations of the craft and advances to the professional practice, so it serves the beginner and the practising designer alike.

When are the live sessions?

Yas holds a live session each month. Students receive the date and link by email and inside the members area.

Is there a guarantee?

Every purchase carries Hotmart’s 7-day guarantee. Should the course fall short of your expectations, you may request a full refund within seven days.

Is there a Spanish edition?

El Arte de la Moda · Método Yas Gonzalez is in preparation as its own edition. The Spanish eBook is already available on Hotmart.

The doors of the atelier are open

Begin the method tonight.

Join the founding class of The Art of Fashion and learn the craft, the voice and the business of a couture house from the designer who built one.

Become a founding member Begin monthly · $49.99
Founding members · $200
Enroll